Checked by me.
Tried by Wolfie.
A good product starts with people who care about the dogs using it. I look for thought in the ingredients, care in the way it’s made, and a brand that stands behind its work. Then Wolfie gets to try it.
WHAT WE CHECK
Before we recommend it.
Made with thought.
Chosen with care.
| 01 | It’s their own work. | I look for brands that develop their own recipes or designs, choose ingredients or materials with care, and stand behind their work. They can use a trusted manufacturing partner, but I want to know how they oversee quality. Simply adding a label to a generic product isn’t enough. | REQUIRED |
| 02 | The details matter. | I read the ingredients, nutrition, and feeding guidance for food and treats. For gear and toys, I look at materials, construction, fit, comfort, and any testing the brand shares. Those details help us understand which dogs a product may suit. | REQUIRED |
| 03 | Wolfie gets a say. | Wolfie has to enjoy eating it or using it. How a treat goes down, how her gear fits, and whether she wants to play with a toy all matter. If she isn’t interested, it doesn’t make the cut. | REQUIRED |
You deserve to know why a product is here. We’ll share what we checked, what we liked, and anything to keep in mind for your own dog.
“If I wouldn’t give it to my own dog, I won’t recommend it.”COLBY / FOUNDER